Project Description
The Whisker & Bread project creates a cozy, cat-themed bakery brand. It includes designing a logo, business stationery, and a mobile app. The app lets customers order in advance, earn rewards, and stay updated on deals. The brand is friendly and playful, offering a warm atmosphere for both bakery visitors and app users.
Project Prototypes
My Role
As the designer for the Whisker & Bread Cat Bakery branding project, I was responsible for the entire branding process, and I worked on building the brand identity from the ground up, ensuring the logo, colors, and typography reflected the cozy, cat-friendly, and welcoming vibe of the bakery. For the mobile app, I designed wireframes, high-fidelity prototypes, and the overall user experience to make it easy for customers to order ahead and engage with the bakery's rewards program.
The Challenges
One of the main challenges in this project was creating a cohesive brand identity that captured the cozy, playful nature of the bakery while maintaining professionalism. Designing a logo that reflected the cat theme without being too childish was tricky. Additionally, ensuring the mobile app was user-friendly while incorporating all the necessary features, such as order placement and rewards tracking, required balancing creativity with functionality.
The Problem
The bakery's customers often had to wait in long lines, and popular items sold out quickly. There was also no easy way for customers to earn rewards or stay updated on special offers, which made the overall experience less convenient and engaging. These issues needed to be addressed to improve customer satisfaction and loyalty.
The Solution
The solution was to design a mobile app that allows customers to pre-order their favorite baked goods, earn rewards, and receive updates on special deals. The app not only reduces wait times but also enhances the customer experience by offering convenience and incentives. The cohesive branding, including the logo and stationery, ties everything together, making the bakery feel warm, inviting, and memorable.