Project Description
LiteBite is an intuitive platform that helps users make healthier food choices. With a personalized "Food Diary," it offers insights into logged meals and suggests meals tailored to users' goals and dietary needs. The "Symptom Tracker" also allows users to identify potential links between their diet and physical symptoms.
Project Prototypes
My Role
My role in creating LiteBite involves understanding the entire customer journey. I dive into users' goals and expectations, identify pain points in their dietary decision-making, and plan solutions that address these challenges. By designing with a user-centered approach, I also ensure the website not only meets users' needs but also empowers them to make informed, healthier food choices. This involves a mix of clear content, easy navigation, and personalized features that encourage users to engage with the site and return often.
The Challenges
Creating LiteBite comes with challenges like making the website easy to use, ensuring the nutritional information is correct, and building a system that suggests meals based on each person’s needs. It’s also important to keep the content fresh and interesting while making sure the site works well as more people use it. Plus, making the site accessible to everyone and making it easy to find on search engines are key to helping LiteBite succeed in guiding people to better food choices.
The Problem
Many people struggle to make informed, healthy food choices due to a lack of understanding about the nutritional composition of foods, harmful ingredients, and how to balance meals for their specific health goals. This often leads to confusion, frustration, and poor dietary decisions. There is also a gap in the market for an accessible, user-friendly platform that provides personalized meal suggestions based on individual preferences, dietary restrictions, and health needs.
The Solution
LiteBite addresses this problem by offering a simple, intuitive platform that helps users understand the nutritional value of their food. The website provides personalized meal recommendations tailored to each user's goals, whether it's weight loss, health improvement, or maintaining a balanced diet. By using accurate data and clear, engaging content, LiteBite empowers users to make better food choices and take control of their health in a way that’s both practical and motivating.